On Monday, 22 January 1934 the Daily Mirror ran the headline "Give the Blackshirts a helping hand" urging readers to join Sir Oswald Mosley's British Union of Fascists, and giving the address to which to send membership applications. Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mirror 's editorial stance towards them in the early 1930s. Harold Harmsworth, 1st Viscount Rothermere In 1924 the newspaper sponsored the 1924 Women's Olympiad held at Stamford Bridge in London. Circulation continued to grow: in 1919, some issues sold more than a million copies a day, making it the largest daily picture paper. In 1917, the price was increased to one penny. Īlfred Harmsworth sold the newspaper to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. Circulation grew to 466,000 making it the second-largest morning newspaper. This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies and by issue 269, it had grown to 200,000: by then the name had reverted and the front page was mainly photographs. Two days later, the price was dropped to one halfpenny and to the masthead was added: "A paper for men and women". The first issue of the relaunched paper did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. The masthead was changed to The Daily Illustrated Mirror, which ran from 26 January to 27 April 1904 (issues 72 to 150), when it reverted to The Daily Mirror. Harmsworth appointed Hamilton Fyfe as editor and all of the paper's female journalists were fired. It was not an immediate success and in 1904 Harmsworth decided to turn it into a pictorial newspaper with a broader focus. to be entertaining without being frivolous, and serious without being dull." It cost one penny (equivalent to 48p in 2021). About the name, he said: "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides . The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. History 1903–1995 Alfred Harmsworth (later Lord Northcliffe), founder of the Daily Mirror The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror. The Mirror was owned by Robert Maxwell between 19. During the mid-1960s, daily sales exceeded 5 million copies, a feat never repeated by it or any other daily (non-Sunday) British newspaper since. In 1963 a restructuring of the media interests of the Harmsworth family led to the Mirror becoming a part of International Publishing Corporation.
It was founded by Alfred Harmsworth, who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. Originally pitched to the middle-class reader, it was converted into a working-class newspaper after 1934, in order to reach a larger audience. Unlike other major British tabloids such as The Sun and the Daily Mail, the Mirror has no separate Scottish edition this function is performed by the Daily Record and the Sunday Mail, which incorporate certain stories from the Mirror that are of Scottish significance. Its Sunday sister paper is the Sunday Mirror. It had an average daily print circulation of 716,923 in December 2016, dropping to 587,803 the following year.
From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. Founded in 1903, it is owned by parent company Reach plc. The Daily Mirror is a British national daily tabloid newspaper. One Canada Square, London, United Kingdom
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